BURGER POINT – IZMIR FOOD MENU PHOTO SHOOT
As a brand known for its delicious burgers and unique menu, BurgerPoint knows the importance of visual presentation. Professional photo shoot, not only increases the appeal of dishes, but also increases sales by whetting customers' appetite. In this article, we will provide detailed information on how to take photos of BurgerPoint burgers.
PREPARATION PROCESS FOR PHOTO SHOOTING
Preparation of Materials
Before starting the photo shoot, make sure that all the materials to be used are complete and ready. Fresh ingredients are critical to making burgers look crisp and appetizing. Ingredients are prepared in advance, sauces and garnishes are arranged aesthetically.
Lighting and Ambient Settings
Light is one of the most important elements in photography. Natural light produces the best results in food photography. However, in studio shots, shadows are minimized by using soft light sources. Setting the lighting correctly ensures that the colors and textures of the burgers are shown at their best.
SETTING THE CAMERA
Camera Selection and Lens
For a professional shoot, high resolution DSLR or mirrorless cameras should be preferred. 50mm or 85mm lenses are generally used in BurgerPoint shots. These lenses capture the details and textures of food at their best.
Settings and Techniques
Settings such as ISO, aperture and shutter speed must be set correctly. Image quality is increased by choosing low ISO values (between 100-200). Wide apertures (f/2.8-f/5.6) are used to blur the background, thus bringing the main object to the fore.
Composition and Style
Angles and Framing
Angles and framing are of great importance in hamburger photographs. Three basic angles are used:
KFlying View Angle: An overhead shot allows all the ingredients to be visible.
gSelf Level: Side shot of the burger shows the size and layers.
45 Degree Angle: It is an ideal angle to show both top and side details.
Background and Decoration
The background should make the burger stand out. Neutral colors or themes suitable for the brand's concept can be used. Pieces of hamburger ingredients or by-products can be used as decoration. This adds richness and unity to the photo.
Tips on Photo Shooting
Pay Attention to Details
In photo shooting, details determine the quality of the photo. For example, details such as the flow direction of the sauces, the freshness of the lettuce, and the melted state of the cheese make the burger look appetizing.
Ensure Color Balance
Color balance makes the photo look natural and attractive. By adjusting the white balance correctly, colors appear realistic. Additionally, it is possible to make colors more vibrant and attractive during the post-production stage.
Highlight Texture and Contrast
It is necessary to adjust the contrast well to highlight the different textures of the burger (meat, bread, vegetables). This makes the burger look more vibrant and three-dimensional.
Conclusion and Editing Process
Selecting and Editing Photos
After shooting, the best frames are selected and the editing phase begins. Color corrections, light adjustments and other necessary adjustments are made using professional software such as Adobe Photoshop and Lightroom.
Publication of Photos
The edited photos are made available for use on BurgerPoint's website, social media accounts and other marketing channels. Having photos in high resolution and optimized formats ensures their best performance on digital platforms.
The process of taking professional photographs of BurgerPoint hamburgers requires detailed planning and implementation. With the right lighting, composition, technical settings and editing processes, burgers are presented in an appetizing and attractive way. This process increases the customer experience and ensures that the brand stands out on digital platforms.
